Rab is Head of Digital at the University of Sheffield’s Advanced Manufacturing Research Centre (AMRC), part of the High Value Manufacturing Catapult.

Rab has been a member of the AMRC staff since its beginning in 2001, initially heading up the Virtual Reality and Simulation activities. He now leads on the strategic development and implementation of digital solutions across the whole organisation. Rab sits on the High Value Manufacturing Catapult VR and Visualisation Forum, Digital Forum and the Steering Committee of Immerse UK. He has recently been made a Visiting Professor at the University of Strathclyde.